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The introduction of regional pricing Roblox marks a major step in making the Roblox game platform more inclusive, accessible, and fair for players and creators everywhere. Previously, Roblox used a flat pricing model for in-game items and passes, meaning users in countries like India, Brazil, or Vietnam paid the same Robux price as those in the United States, regardless of local economic conditions. With the new regional pricing system, Roblox now enables Roblox creators to offer region-specific prices for their in-game items and passes, automatically adjusting costs based on local purchasing power, currency exchange rates, and spending behaviors. This means that a game pass or item set at 1,000 Robux in the US might be available for 700 Robux in Brazil or 500 Robux in India, making digital goods more affordable and appealing to a global audience. By using keywords like regional pricing, Roblox Studio, in-game items, global economy, and accessible game development, this update highlights Roblox’s commitment to building a truly international gaming platform where everyone can participate and creators can maximize their reach and earnings.
What Is Regional Pricing on Roblox?
Regional pricing is a system that lets Roblox creators set a default global price for their game passes or in-experience items, then have Roblox automatically adjust those prices for different regions. The adjustments are based on factors like local currency strength, economic trends, and user spending habits. This ensures that prices are fair and affordable for players in different parts of the world, rather than being one-size-fits-all.
How Does Regional Pricing Work?
- Creators Set a Base Price: Developers choose a default price for their item or pass.
- Automatic Adjustments: Roblox uses economic data to set region-specific prices, never going below 30% of the default price. For example, a 100 Robux item can be as low as 30 Robux in certain regions.
- User Experience: Players see prices tailored to their economic location, not just their account location. Roblox determines this using signals like billing history and VPN usage.
- Periodic Updates: Regional prices are updated regularly to reflect changes in global and local economies.
- Creator Control: Developers can choose which items to price regionally and can review or adjust their settings at any time.
Why Is Regional Pricing Important?
- Increased Accessibility: Players in regions with weaker currencies can now afford more in-game items, boosting engagement and satisfaction.
- Global Growth for Creators: By lowering economic barriers, creators can reach more players and grow their communities worldwide.
- Higher Engagement and Revenue: Early tests show regional pricing led to a 17% increase in spending in Mexico, 26% in Brazil, and 52% in the Philippines.
- Market Expansion: Roblox aims to capture a larger share of the $180 billion global gaming content market by making its platform more competitive and appealing internationally.
How to Enable Regional Pricing in Roblox Studio?
- Go to your experience in Roblox Studio.
- Navigate to Monetization > Passes.
- Select or create a pass, then open the Sales tab.
- Turn on “Enable Regional Pricing.”
- Review the automatically generated regional prices and save your changes1.
